The Real Wizard of Oz: Sooo what exactly goes on at the Strands lab? Whether you’re a full-blown hair nerd, or simply curious about the way our one-of-a-kind test system works, this article is for you. After all—and we’re not...

Cue the noisemakers and party poppers, because this month marks our one-year anniversary (and what a year). We can’t say it’s been a walk in the park launching during a global pandemic, but boy have we learned a lot. For...

Sunny Hair Days Ahead  Every April it happens like clockwork: the tulips in the park explode into Technicolor, my downstairs neighbor gets allergy attacks so terrible they shake the floorboards, and my hair develops a subtle halo of frizz. It...

From braids, to afro shape-ups, and dreadlocks, some of the most iconic African American hair do’s originate in drawings, engravings and even hieroglyph symbols traced from Ancient Egypt.  We’re honoring Black History Month by celebrating African American hair and the...

With our skin, we often take measures to adapt to the environment around us. If it’s cold outside, we invest in extra moisturizer. If it’s particularly sunny, we make sure to apply and reapply sunscreen. But what about your hair?...

We are in a constant pursuit to move forward as a company, including shifting to a more sustainable approach for the love we share for our planet and community. Really tuning into our customers’ thoughts & using that feedback to...

Ever heard of the saying ‘sweater weather is better weather’?  As we say our final goodbyes to summer 2020, it’s important to note that transitioning to the fall and winter months can confuse your hair, including your hair texture, type...

Pro-tip: choose Cruelty-free products. Why? When you shop cruelty-free, not only are you saving innocent animals from suffering, you’re also helping reduce the waste created from animal testing. This is definitely one of the best ways to elevate your beauty...

When we hear the words shiny hair, we light up (no pun intended). But, what makes our hair shine in the first place? And how can we sustain that shine long-term? We’ve all had that ‘feel-good’ moment coming out of...

Greasy ‘hair goals’? Not so much. If you’re one of those folks with oily hair, you’re not alone. Greasy hair can feel unhealthy, unattractive & completely frustrating. Luckily, this guide will give you the opportunity to learn the causes of...

Do you ever have a hard time finding the right shampoo or conditioner product and waste money on ones that do not match your needs? Like most people, it's probably all of the time! It’s very tough to find the...

Personalization is becoming the new norm. These days, everyday items from skin creams to sports drinks are being customized to suit individual needs based on data collected from facial scans, DNA tests, and even perspiration collectors. So why are we...