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The Real Wizard of Oz: Sooo what exactly goes on at the Strands lab? Whether you’re a full-blown hair nerd, or simply curious about the way our one-of-a-kind test system works, this article is for you. After all—and we’re not...

Cue the noisemakers and party poppers, because this month marks our one-year anniversary (and what a year). We can’t say it’s been a walk in the park launching during a global pandemic, but boy have we learned a lot. For...

Sunny Hair Days Ahead  Every April it happens like clockwork: the tulips in the park explode into Technicolor, my downstairs neighbor gets allergy attacks so terrible they shake the floorboards, and my hair develops a subtle halo of frizz. It...

From braids, to afro shape-ups, and dreadlocks, some of the most iconic African American hair do’s originate in drawings, engravings and even hieroglyph symbols traced from Ancient Egypt.  We’re honoring Black History Month by celebrating African American hair and the...

With our skin, we often take measures to adapt to the environment around us. If it’s cold outside, we invest in extra moisturizer. If it’s particularly sunny, we make sure to apply and reapply sunscreen. But what about your hair?...

We are in a constant pursuit to move forward as a company, including shifting to a more sustainable approach for the love we share for our planet and community. Really tuning into our customers’ thoughts & using that feedback to...